This is where
leaders become
brilliant speakers.
This is where leaders become brilliant speakers.
TRUSTED BY…
Behind every unforgettable leader is someone who helps them show up and sound like one.
I’m Samara Bay — YOUR Partner so you meet the moment with words that land, rooms that light up, and a voice that leads the future.
Light up your audience. Drive real change.
Light up your audience. Drive real change.
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Bring SAMARA
In to speak
Samara Bay, Founder and CEO, Permission Inc.
LIGHT UP your audience.
LEAD THE FUTURE.
If you’re like most of my clients, you’re brilliant in conversation but find it hard to translate that brilliance when the stakes rise. And this next chapter—the stage, the scale, the scrutiny—asks for something more.
You’ve outgrown the old “public speaking” advice.
You’re over performing fake confidence.
And you’re ready for a way of showing up that feels like power. The good kind.
This isn’t just about giving talks and pitches people rave about. It’s about leading in a collapsing world with your humanity intact.
As a behind-the-scenes advisor for global leaders, changemakers, and founders, I support on the message and the messenger. We work your words, yes, but also the nervous system and care behind them. Structure and spirit. Story and soul.
Together we create the conditions for you to show up in your greatness.
So you connect. So you feel free. So you make the impact of your dreams.
Light up your audience.
And lead the future.
“Samara is a brilliant, compassionate and masterful storyteller and cheerleader who's helping people find and/or reclaim their power in all facets of their lives.”
– Shannon Watts, Founder of Moms Demand Action
#1 Bestseller
in women in business & public speaking
Permission to Speak is an invitation to reimagine what power sounds like. Part practical guide, part love letter to your voice, it gives you the tools to make public speaking feel natural, joyful, and powerful.
Academy Award-nominated actress and client Rachel McAdams calls it "funny, surprising, stirring, and so important!"
Now available in 15+ countries and 5 languages.
seen and heard…
Recent conversations WITH COOL PEOPLE
What people are saying…
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"Samara's session had the highest rating over our two-day Lead On Conference. Attendees used words like 'valuable, relevant, inspirational, and energetic.' I would add 'entertaining'! Samara gave us a real user’s manual on how to be heard."
– Fred Cook, Director, USC Annenberg Center for PR
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“Extraordinary. The most fun I’ve ever had prepping for anything, but also the easiest. I felt so relaxed, Samara—you sprinkled some dust on me!”
– Rachel McAdams, Oscar-nominated Actress
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"Samara’s unique perspective was eye-opening for our employees that do not speak English as a first language. Her magnetic gift for storytelling really takes you on a self-awareness journey that makes you want to listen with more intention and pump up your own volume.”
– Georgianne Ocasio, Sr. Director, Corporate & External Affairs, NBCUniversal Telemundo Enterprises
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“Working with Samara was a total gamechanger. I went to one of the best business schools in the country. But you know what they don’t teach? How to show up in a pitch meeting with a story that reveals your heart. Or how to own your voice. Or how to speak so investors lean in. Samara’s coaching was an essential piece of my company’s success story.”
– Hannah Diop, Co-Founder, with Issa Rae, Sienna Naturals
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“Samara was incredible. We hoped she would help a cohort of corporate climate influencers develop confidence as speakers. But what she actually did was show us how to mute the self-doubt and imposter syndrome, and teach us to relish the elements of our communication that make us unique and authentic—the kind of qualities that we want from our leaders.”
– Lucy Piper, Director, WorkforClimate
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"Samara’s workshop truly got 125 colleagues buzzing. Her framing on public speaking and on using our voices better is inspiring, fresh, instantly applicable, and literally exactly what the world needs now. One of my favorite AHA moments: Samara suggested that what matters when we speak is caring out loud. We all need to bring that approach to work."
– Andrea Rothschild, Strategic Advisor, Hill+Knowlton Strategies Global
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“Samara’s session was so insightful and uplifting. The feedback from our Women’s Group was outstanding! We’ve had many speakers –internal and external over the last 18 months–and this was by far the most well received!”
– Cheryl Dooley, Vice President, HR, Thyssenkrupp
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"You are truly a magical instructor and facilitator. You stretched us in the most productive ways. When the work felt difficult, you would hold up a mirror for us to be able to see ourselves—reminding us of things we had said or written, as a way to stoke the little fire burning inside our bellies. I love the work you are doing. And I love that I get to continue to float around in this shared, sacred, solar system with you."
– Alina Caceres, Healthcare Leader
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“I walked away from Samara's workshop with clarity: when we stand before investors we bring more than ideas; we bring a revolution. Our pitches are not serenades of conformity, but roars of defiance. We are the mischievous minds presenting solutions to big problems. We are humanizing.”
Isabell Springer, Founder and Psychotherapist
