This is where
leaders become
brilliant speakers.

This is where leaders become brilliant speakers.

TRUSTED BY…

YOU DON’T HAVE TO prep ALONE.

If you’ve been yearning for a trusted advisor for deep support on your communication and speaking engagements, you’re in the right place. 

I’m Samara Bay and i’m here for you.

Light up your audience. Drive real change.

Light up your audience. Drive real change.

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Work with
SAMARA bay

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Bring SAMARA
In
to speak

Samara Bay, Founder & CEO, Permission Inc.

Samara Bay, Founder and CEO, Permission Inc.

LIGHT UP your audience.
DRIVE REAL CHANGE.

If you’re like most of my clients, you're fine in small groups—but you struggle to translate that ease into public speaking and really own your leadership out loud on big stages, with big stakes, and big heart.

There’s the old advice that doesn’t fit. There’s feeling demoralized and depleted when you have to present. And there’s quietly avoiding opportunities that could advance your career or mission because of the nerves, or muscling through.

As a behind-the-scenes advisor for speakers across industries, I offer dynamic, deft support on the words and the not-words, the messaging and the messenger—so you shake up your whole approach and fall in love with your chances to speak.

And give fantastic talks that light up your audience and drive real change.

Feel the difference when you’ve got a coach and an expert on the psychology, linguistics, and ethics of persuasion in your back pocket, as your champion.

That’s when your speaking engagements transform from the thing you dread to true connection and the impact of your dreams.

“Samara is a brilliant, compassionate and masterful storyteller and cheerleader who's helping women find and/or reclaim their power in all facets of their lives.”

– Shannon Watts, Founder of Moms Demand Action

Permission to Speak by Samara Bay

#1 Bestseller

in women in business & public speaking

Permission to Speak is an invitation to reimagine what power sounds like. Part practical guide, part love letter to your voice, it gives you the tools to make public speaking feel natural, joyful, and powerful.

Academy Award-nominated actress and client Rachel McAdams calls it "funny, surprising, stirring, and so important!"

Now available in 15+ countries and 5 languages.

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